Visual Analysis of Chinese E-commerce Talent Training Research Based on CiteSpace

In recent years, the development of e-commerce has become more diversified, especially the development of cross-border e-commerce and rural e-commerce is particularly prominent. However, the talent training of e-commerce has not kept pace with the development of e-commerce. Therefore, it is necessary to sort out the development, research hotspots and development frontiers in e-commence talent training in China as a whole, so as to provide reference for policy makers to formulate policies and programs for e-commence talent training. By using the method of scientific knowledge mapping and CiteSpace software, this paper makes a visual analysis of 498 research articles on "e-commerce" and "talent training" in CNKI database. The results show that the number of research articles is growing rapidly and continuously, the published journals were concentrated in vocational education and economic journals, and the main research forces included Suzhou Institute of Trade & Commerce and other vocational schools. From the research focus, the keywords are e -commerce talent training, vocational education, cross-border e-commerce, rural e-commerce, Internet + and so on. In terms of research evolution, 1999-2004 is the preliminary development stage, 2005-2014 is the rising development stage, and 2015 to now is the vigorous development stage. In terms of research trend, due to the development of e-commerce and policy guidance, rural e-commerce and cross-border e-commerce have been fully developed, which has great research potential and value in recent years.