Featured Product Mapping in Hinterland Karimun Area Using Interactive Visualization*

Karimun is one of the hinterland of Indonesia that produces some featured commodity such as fishery and agriculture. Moro is one area of Karimun that has many potential product to sell and promote to customer outside the area or even region. This research aims to identify potential commodity in hinterland area performs interview and questionnaires given to employees and community leaders. Furthermore, the research team will rank the products identified through the point rating system method by weighting a number of criteria based on input from a number of experts. We determine featured products based on a number of certain criteria and choose the best amongst the others. Whereas potential products are not products that are currently favored but these products have the potential to become excellent in the near future during medium or long term, if given certain treatment. Finally, after the featured products and potential products are determined, the research team will map these products into an online map so that potential investors can find products they want to buy as material to support their business. We hope that the identification and mapping study of featured products and potential products in the hinterland area will contribute to the acknowledgement of the economic potential of the hinterland region in the future by performing interactive visualization in the web application to figure out potential product in the area.