Paths and Strategies of Culture and Tourism Integration

Under the dual influence of the rise of global trade protectionism brought about by the trade frictions between China and the United States and COVID-19, foreign trade has been greatly impacted. The integration of culture and tourism is an important path to play the role of domestic consumer market in pulling the economy and to improve the quality of people's lives. In the study, four paths of culture and tourism integration were proposed, including the integration of concepts and functions, integration of industry and market, integration of services and marketing, and cross-theoretical integration of culture and tourism. [ABSTRACT FROM AUTHOR] Copyright of Journal of Landscape Research is the property of WuChu (USA - China) Science & Culture Media Corporation and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)