A New Business Model for E-Commerce: T-Commerce and Its Implications on Financial Institutions

Since the mid-1990s, due to the worldwide spread of the internet, the new frontier of E-commerce has evolved from narrowly defined E-commerce to M-commerce and T-commerce. T-commerce can be defined as follows: customers using Interactive DTV (iDTV) and telecontrollers to make inquiries, orders, or payments regarding certain products, or to conduct financial transactions such as banking and stock trading. This thesis constitutes an examination of T-commerce in the aspects of its business model, value chain and future development, and a proposed plan for financial institutions to utilize T-commerce.