Cultural Diversity and the Export Structure of Chinese Cultural Products

Based on the export data of Chinese cultural products to major cultural trading countries, this paper decomposed the export structure of Chinese cultural products. Then we measured the cultural diversity of China with the help of the perfect cultural diversity index, and then empirically tested the impact of China's cultural diversity on the export structure of cultural products. The empirical results show that the impact of cultural diversity on the extensive margin of China's cultural exports is significantly positive, while the impact on the intensive marginal is uncertain. Finally, we put forward policy suggestions for the development of China's cultural export trade based on the basic conclusions. Keywords—cultural diversity; Intensive margin; Extensive margin; the export of Chinese cultural products