High Tech Companies Continuously Innovate to Respond to Customer Needs: Market and Product Characteristics

In the 90s, with the birth of the information age, companies found themselves facing demanding challenges arising from requests from the market: more information, an increase in the quality offered, an increase in production and profits, market leadership and consumer orientation. Computers and high-tech products were created to be designed to meet this growing need for information on the part of businesses and society and consumers / users are looking today, as well as ten years ago, for the best way to select them. In the paper we will first focus on the concept of the High Tech market and then on the products that dominate this market