E-Commerce and Social Media Analytics

Social media analytics plays an important role in e-commerce for retrieving the useful information of a product or service. Sentiment Analysis has become the key function of social media analytics. Opinion Mining is to used to analyze the polarity of sentiment expressed in data .Taking the data flood from online social media, in its many forms, and transforming it into useful knowledge for strategic decision making is the backbone of this paper. The paper proposes a model for doing customer review analytics on social media using big data for improving target advertising and improved business decision making.