Intellectual Property of Character Design based on Local Content of Ngada District, Indonesia

Ngada district, East Nusa Tenggara, Indonesia has geopolitics, socio-culture, history, tourism and infrastructure, which are highly valued by the local community. This is one of the uniqueness and identity that can be appointed as a work of the nation's children. This article will describe the process of character design based on the cultural characteristics of Ngada. This uniqueness and identity have been adopted as animation works with local content through a process of research on the community, the behavior of the local community, accessories, and traditional dress motifs in the Ngada district, Flores, Indonesia. This research employs visual design methods, the following stages are conceptualization, making alternative designs, and ending with a solid finishing outline. This solidity is needed to meet the pre-production standards of animation so that it is ready to be produced into animation movie and other developments. The concept of simplification is used to transform ideas into character visualization. Then this visualization becomes the main material characterizations in shaping stories in animation movie. The results of this study create character designs including the concepts of physiological, psychological and sociological characterizations. The concept of threedimensional development is employed as a visual determination and the quality of the results of the design character design.