{"title":"移动平台:市场研究的新前沿","authors":"A. Attarwala, Abhishek Das, D. Wilson","doi":"10.1109/MobServ.2012.27","DOIUrl":null,"url":null,"abstract":"This research paper reports the status of an Android-based mobile application 'Quiz Market' that allows market researchers an easy and efficient way to distribute surveys, collect trends in market data and provide information on what motivates consumers to answer surveys. The goal of our research is to leverage the increasing popularity of smart phones and present a mobile application (Quiz Market) that can collect market research data from users right on their phone. Users are surveyed based on location and topic interests, questions appear directly to the user and they are given rewards or points/coupons as soon as the question is answered.","PeriodicalId":443858,"journal":{"name":"2012 IEEE First International Conference on Mobile Services","volume":"24 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2012-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Mobile Platforms: A New Frontier for Market Research\",\"authors\":\"A. Attarwala, Abhishek Das, D. Wilson\",\"doi\":\"10.1109/MobServ.2012.27\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This research paper reports the status of an Android-based mobile application 'Quiz Market' that allows market researchers an easy and efficient way to distribute surveys, collect trends in market data and provide information on what motivates consumers to answer surveys. The goal of our research is to leverage the increasing popularity of smart phones and present a mobile application (Quiz Market) that can collect market research data from users right on their phone. Users are surveyed based on location and topic interests, questions appear directly to the user and they are given rewards or points/coupons as soon as the question is answered.\",\"PeriodicalId\":443858,\"journal\":{\"name\":\"2012 IEEE First International Conference on Mobile Services\",\"volume\":\"24 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2012-06-24\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2012 IEEE First International Conference on Mobile Services\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/MobServ.2012.27\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2012 IEEE First International Conference on Mobile Services","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/MobServ.2012.27","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Mobile Platforms: A New Frontier for Market Research
This research paper reports the status of an Android-based mobile application 'Quiz Market' that allows market researchers an easy and efficient way to distribute surveys, collect trends in market data and provide information on what motivates consumers to answer surveys. The goal of our research is to leverage the increasing popularity of smart phones and present a mobile application (Quiz Market) that can collect market research data from users right on their phone. Users are surveyed based on location and topic interests, questions appear directly to the user and they are given rewards or points/coupons as soon as the question is answered.
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