Developing Strategies Based on Swot Analysis for SMEs

Indonesia has so many of cultural heritage. In North Sumatera, there were many of traditional heritage in form of woven. The term of Batik had been widely known to society but Batik was not the only traditional woven from Indonesia. North Sumatera has Ulos, Uis Karo, and Gorga as the local’s traditional woven. However, many of the craftsmen were shut down the business as the competition increases. This study evaluate the SWOT analysis to help traditional woven industry in Medan. It was used to formulate a strategic planning to improve business’s competitiveness. Focus group discussion were conducted in Samosir and Medan. The result indicated that less cratsmen and business owner adopted SWOT Analysis while running their business. Most of them had no knowledge how to do strategic planning to improve competitiveness. Thus, it is important to help these industries to adopt with the change to perserve traditional heritage.