运用竞争分析获得竞争优势

D. Farel, M. Silverman
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引用次数: 1

摘要

在将产品引入新市场时,确定当前市场参与者的可靠性性能可能会导致竞争优势。或者,如果你的竞争对手利用可靠性作为营销手段,你的产品是否符合他们的性能,或者他们是否有优势?使用竞争分析,我们可以确定优势领域和劣势领域,这样我们就可以制定可靠性改进计划。竞争分析通常使用诸如可靠性预测、失效模式和影响分析(fmea)以及高加速寿命测试(halt)等工具来比较您的产品与竞争对手的产品。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Using Competitive Analysis to get the competitive advantage
When introducing a product into a new market, determining the current market players' reliability performance may lead to a competitive advantage. Or, if your competition is using reliability as a marketing lead, does your product match their performance or do they have the advantage? Using Competitive Analysis, we can determine areas of strength as well as areas of weakness so that we can develop a plan for reliability improvement. Competitive Analysis often uses tools such as Reliability Predictions, Failure Modes and Effects Analyses (FMEAs) and Highly Accelerated Life Tests (HALTs) to compare your product with that of your competition.
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