通过更好的产品定义提高市场成功率

Edith Wilson
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引用次数: 5

摘要

详细的研究表明,产品定义是提高整体成功的关键。报告在惠普内部进行的研究,揭示了成功产品开发的十个产品定义因素。对《财富》100强公司的进一步研究扩大了这一列表,纳入了第11个基本因素。结论是,在退出产品定义阶段之前,必须充分完成11个因素中的每一个;而这些只有通过多学科的产品开发团队才能完成。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Improving Market Success Rates through Better Product Definition
Details research which shows that product definition is crucial to increasing overall success. Reports research undertaken within Hewlett‐Packard that uncovered ten product definition factors preprequisite to successful product development. Further research across Fortune 100 companies expanded the list to include an eleventh essential factor. Concludes that each of the 11 factors have to be completed adequately, prior to exiting the product definition phase; and these can be completed only through a multidisciplinary product development team.
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