Research on Short Video Marketing Path of Traditional Handicrafts

This article analyzes the past marketing methods and disadvantages of traditional handicrafts through literature analysis, induction and summary, and finds that the key to solving the problem of mismatch between supply and demand in traditional sales models is to expand the sales channels of traditional handicrafts. The advantages of the short video platform such as fairer algorithms, simple and fast production, and high information density make short videos very suitable for the marketing of traditional handicrafts. Traditional craftsmen can show the artistic and aesthetic value of handicrafts by presenting the production process of traditional handicrafts in short videos, and embed the commodity purchase links in the short videos for short video marketing of handicrafts.