{"title":"mooc环境下营销组合的7P","authors":"Anna Kaushik","doi":"10.5958/2249-5576.2018.00013.4","DOIUrl":null,"url":null,"abstract":"Marketing mix techniques can apply on any product and discipline including Massive Open Online Courses (MOOCs) and library and information science domain as well as these techniques are very useful to connect and promote a product to their large users. Thus, this study aims to apply 7P's of marketing mix in MOOCs and library and information science domain in order to create, disseminate and promote of a MOOC for their optimum numbers of targeted users.","PeriodicalId":338989,"journal":{"name":"International Journal of Information Dissemination and Technology","volume":"16 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-08-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":"{\"title\":\"7P’s of marketing mix in MOOCs environment\",\"authors\":\"Anna Kaushik\",\"doi\":\"10.5958/2249-5576.2018.00013.4\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Marketing mix techniques can apply on any product and discipline including Massive Open Online Courses (MOOCs) and library and information science domain as well as these techniques are very useful to connect and promote a product to their large users. Thus, this study aims to apply 7P's of marketing mix in MOOCs and library and information science domain in order to create, disseminate and promote of a MOOC for their optimum numbers of targeted users.\",\"PeriodicalId\":338989,\"journal\":{\"name\":\"International Journal of Information Dissemination and Technology\",\"volume\":\"16 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2018-08-24\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Information Dissemination and Technology\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.5958/2249-5576.2018.00013.4\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Information Dissemination and Technology","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5958/2249-5576.2018.00013.4","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Marketing mix techniques can apply on any product and discipline including Massive Open Online Courses (MOOCs) and library and information science domain as well as these techniques are very useful to connect and promote a product to their large users. Thus, this study aims to apply 7P's of marketing mix in MOOCs and library and information science domain in order to create, disseminate and promote of a MOOC for their optimum numbers of targeted users.
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