基于AR技术的亚运会商品线上线下展示系统

Rui Dai, Zizhen Fan, Shanshan Chen, Qi Li
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引用次数: 0

摘要

传统包装和新型增强现实技术在实现多平台商品展示性能方面有更好的应用,从而使新技术能够为包装产生更好的视觉效果。通过采用高自由度的AR技术设计亚运会文创商品包装盒形象,实现实物到虚拟模型并完成渲染展示步骤,以及线上线下的多端虚拟试装一体化。通过线上线下一体化的综合创意销售平台,对文创商品和内部商品进行展示和试销,极大地提升了消费者购买体验中的互动多维度展示效果。AR技术在保留传统包装所有优点的同时,能更好地促进消费者对商品内容的认识和理解,能更好地促进销售。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
An Asian Games merchandise display system with online and offline modes based on AR technology
Traditional packaging and new augmented reality technology have a better application in the realization of multi-platform commodity display performance, so that the new technology can produce a better visual effect for packaging. By designing the packaging box image of Asian Games cultural and creative goods with AR technology with high degree of freedom, realize the real goods to the virtual model and complete the rendering display steps, as well as the online and offline multiend integration of virtual fitting. Through the integrated online and offline integrated creative sales platform, the display and trial of cultural and creative goods and internal commodities, which greatly improves the interactive multi-dimensional display effect in consumer purchase experience. AR technology, while retaining all the advantages of traditional packaging, can better promote consumers’ understanding and understanding of commodity content, and can better promote sales.
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