ECONOMIC PLURALISM AND THE PROCESS OF ENTREPRENEURIAL PLURALISM IN COMMUNITARIAN TOURISM ACTIVITIES DEVELOPED BY THE BELA VISTA DO JARAQUI COMMUNITY - MANAUS - AM

This study seeks to contribute to discussions related to other economic and entrepreneurial realities existing in Brazil, excluded because they do not fit the globalizing reality, but which contribute, in a way, to the improvement of life in lower social classes, adding in sociocultural aspects, feeding both collective labor forces and the formal economy of many capitalist companies, in which tourism is also inserted. That said, the aim of this article proposes to verify the entrepreneurial pluralism based on the economic pluralism of Zaoual (2006), identifying different entrepreneurial forms related to communitarian tourism developed in the Bela Vista do Jaraqui community, in Manaus-Amazonas. From the perspective of the dialectic of qualitative approach, we conducted field and participant research with the community with the intention of interviewing and observing the entrepreneurial practices related to communitarian tourism. The results point to the presence of entrepreneurial forms, which appear as: Bezamat's turner entrepreneurship (2017), Zaoual's situated entrepreneurship (2006), and Mandrysz's social entrepreneurship (2020). In addition, the studies found some weaknesses in relation to community and institutional arrangements.