{"title":"市场推广及咨询服务","authors":"A. Connelly","doi":"10.1109/ELECTR.1991.718249","DOIUrl":null,"url":null,"abstract":"Consulting services must be marketed and sold just like any other product. Not all products are marketed in the same way. Cars are not marketed the same way as industrial machinery. Even so consulting services are marketed in their own unique way. This paper discusses market structure and marketing techniques.","PeriodicalId":339281,"journal":{"name":"Electro International, 1991","volume":"14 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1991-04-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Marketing And Consulting Services\",\"authors\":\"A. Connelly\",\"doi\":\"10.1109/ELECTR.1991.718249\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Consulting services must be marketed and sold just like any other product. Not all products are marketed in the same way. Cars are not marketed the same way as industrial machinery. Even so consulting services are marketed in their own unique way. This paper discusses market structure and marketing techniques.\",\"PeriodicalId\":339281,\"journal\":{\"name\":\"Electro International, 1991\",\"volume\":\"14 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1991-04-16\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Electro International, 1991\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/ELECTR.1991.718249\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Electro International, 1991","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ELECTR.1991.718249","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Consulting services must be marketed and sold just like any other product. Not all products are marketed in the same way. Cars are not marketed the same way as industrial machinery. Even so consulting services are marketed in their own unique way. This paper discusses market structure and marketing techniques.
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