Influences and Challenges of Algorithmic Push Regarding Sports News: A Research Based on Analytic Hierarchy Process

With its extensive use in today’s new media industry, the algorithmic push technology is also widely used in sports news video, sports information, and sports-related self-media. It can be said that the combination of algorithmic push technology and sports news media breaks through the traditional mode of sports news production and making, exerting a profound impact on the communication of sports news. This paper first reviewed the influence of algorithmic push exerted on news communication, analyzed the new relationship between algorithmic push and the audience of sports news and the influence of algorithmic push on the audience’s behavior on this basis, and finally put forward suggestions to optimize the algorithmic push mechanism.