Comparative Study of General Public`s and Construction Engineers` Perception on Images of Construction Engineers

: Construction engineers are the core resource for the sustainable development of construction industry and positive images toward construction engineers give much impacts on recruit and retainment of the young and talented. Although previous studies reported on negative aspects of the image of construction industry, the image of construction engineers has not been properly investigated to date. The objective of the study is to compare images of construction engineers as perceived by general public and construction engineers themselves in order to identify key characteristics and implications. The result shows that construction engineers themselves, compared with general public, have more negative tendencies on images of construction engineers. The study suggests that it is critical to enhance the understanding of roles of construction engineers and their morality in order to improve general public's perception on construction engineers images. On the other hand, fundamental measures to be taken to restore the environments of construction industry for construction engineers to improve their self-perception on images of construction engineers.