CLUSTER SYNERGY MENTAL MAP

. Aim. To investigate the morphological description of classical clusters to build a mental model of synergy manifested in the integration of organizations. Methodology. The authors revealed the specifics of the cluster approach along with other approaches to managing relations between organizations in terms of implementing joint activities aimed at in-creasing the potential of each of the organizations included in the cluster and the cluster as a whole. During the study, methods of observation, generalization, interpretation of results and graphical mod-eling were applied. Results. Based on the results of the study, the authors Research implications. The research results contribute to the systematization of knowledge about the content and manifestation of such a significant characteristic of the cluster as the manifestation of synergy in the process of integration of organizations and their subsequent joint activities.