用户持续使用社交网络服务网站的实证研究

Xiao Jiang, R. Du, Shizhong Ai
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引用次数: 1

摘要

在现有文献的基础上,我们构建了感知质量、感知价值、满意度、归属感和使用之间关系的概念模型,并对SNS系统持续使用的影响因素提出了一些假设。为了检验假设,我们设计了一份问卷,并在西安电子科技大学进行了调查。我们使用SPSS13.0对收集到的数据进行分析。我们发现系统的持续使用受到感知价值、满意度、归属感的影响。感知价值、满意度受感知质量的影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
An empirical study of users' continued usage of social networking service website
On the basis of extant literature, we built a conceptual model of the relationship among Perceived Quality, Perceived Value, Satisfaction, Sense of Belonging and Usage, and proposed some hypotheses about the influencing factors of continued system usage in SNS. To test the hypotheses, we designed a questionnaire, and conducted a survey in Xidian University. We used SPSS13.0 to analyze the collected data. We found that continued system usage is influenced by Perceived value, Satisfaction, Sense of Belonging. Besides, Perceived Value, Satisfaction is influenced by Perceived Quality.
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