在全球市场中管理无形资产的成本

INTL: Global Strategy & Tactics (Topic) Pub Date : 2010-06-01 DOI:10.4468/2010.2.05CORNIANI

M. Corniani

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引用次数: 13

摘要

在全球竞争激烈的市场中，无形资产往往成为企业最关键的资源。因此，无形资产和资源的管理必须采用特定的策略，以不同的模式确定成本随着时间的推移:费用(短期范围)和投资(中长期范围)以及不同的底层解释(自由裁量和因果成本)。

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The Cost of Managing Intangibles in Global Markets

Intangibles are often become the most critical resources for businesses in global competitive markets. Thus, intangible assets and resources must be managed adopting specific strategies that determine costs with different patterns over time: expenses (with a short term span) and investments (with a medium to long term span) and with different underling explications (discretional and causal costs).

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INTL: Global Strategy & Tactics (Topic)

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