促销对消费者口味在游客参观邦卡植物园决策中的影响

Garden Ernawan Rebuin, Darwati Susilastuti, P. Astuty
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引用次数: 0

摘要

邦加勿里洞群岛省是印度尼西亚最大的锡生产国,这对采矿活动产生了影响,其模式不佳,造成了一些损害。邦卡植物园的出现为修复被采矿破坏的环境提供了新的突破。本研究旨在确定,以确定影响活动,鼓励游客参观邦卡植物园,以确定消费者口味的影响,以鼓励游客参观邦卡植物园,并确定促销和消费者口味的效果,同时鼓励游客参观邦卡别里东群岛省邦卡比南市邦卡植物园。本研究所采用的方法为相关法,旨在考察活动之间的关系在多大程度上影响了游客对植物园的参观决策。从这些结果得到的rs为0.761。在吉尔福德的尺度上,邦卡植物园的推广与游客参观邦卡别里东群岛省邦卡比南市邦卡植物园的决定之间存在高度的关系。在这种情况下,何接受了,何拒绝了。这意味着旅游业是一项有效的媒体宣传活动,并成功增加了前往邦卡比南邦卡勿里东群岛省邦卡植物园的游客数量。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Influence Promotion on Consumer Tastes In The Decision of Tourist to Visit Bangka Botanical Garden
Bangka Belitung Islands Province is the largest tin producer in Indonesia, which has an impact on mining activities with a poor pattern causing a number of damages. The presence of the Bangka Botanical Garden has provided a new breakthrough to repair the environment damaged by mining. This study aims to determine to determine the influence campaign that encourages travelers to visit Bangka Botanical Garden, to determine the effect of consumer tastes to encourage tourists to visit the Bangka Botanical Garden, and to determine the effect of promotion and consumer tastes in simultan which encourages tourists to visit the Bangka Botanical Garden in City Pangkalpinang Bangka Belitung Islands Province. The method used in this study a correlation method that aims to see how far the relationship between the campaign against the decision visiting of Botanical Garden Botanical Garden of tourists. From these results of obtained rs of 0.761. On a scale of Guilford is that there is a high relationship between the promotion of Bangka Botanical Garden with the decision of tourists visiting the Bangka Botanical Garden in City Pangkalpinang Bangka Belitung Islands Province. In this case, Ha accepted and Ho rejected. This means that tourism has been an effective media campaign and managed to increase the number of tourists visit to Bangka Botanical Garden in City Pangkalpinang Bangka Belitung Islands Province.
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