Framing in a Multicultural Social Movement

This article analyses the sustainability movement that opposed the construction of the Las Cruces hydroelectric project in the San Pedro River watershed in Nayarit, Mexico. It focuses on the movement’s theoretical framework and general orientation in order to show how the various and distinct frameworks that emerged throughout the evolution of the movement were selected, adjusted and creatively reworked within the movement. This allowed these frameworks to adapt to changing local social, cultural, and environ- mental conditions through a process that also enriched them and imbued them with new meanings through contact with the perspectives of coastal agricultural and fishing communities, as well as with indigenous Naayeri communities in the mountains.