- Book学术

发布求助

文献互助智能选刊最新文献

Jurnal Pembangunan Perikanan dan Agribisnis Pub Date : 2022-04-12 DOI:10.30872/jppa.v8i1.28

Leni Faizah, Nurul Ovia Oktawati, Fitriyana

{"title":"ANALISIS PEMASARAN UDANG PUTIH (Litopenaeus vannamei) DI KELURAHAN KUALA SAMBOJA KECAMATAN SAMBOJA KABUPATEN KUTAI KARTANEGARA","authors":"Leni Faizah, Nurul Ovia Oktawati, Fitriyana","doi":"10.30872/jppa.v8i1.28","DOIUrl":null,"url":null,"abstract":"This research was aimed to determine the marketing channels, costs, margins, and farmer's share of white shrimp (Litopenaeus vannamei) in Kuala Samboja Village, Samboja Sub-district, Kutai Kartanegara Regency. The research was conducted in Kuala Samboja Village, Samboja Sub-district, Kutai Kartanegara Regency. The samples used in the study were 15 fishermen and 2 white shrimp (Litopenaeus vannmei) traders. The sampling method used was purposive sampling and snowball sampling. \nThe results showed that: there are 2 marketing channels for white shrimp (Litopenaeus vannamei), namely the level zero (0) marketing channel and the level two (2) marketing channel with 2 types; meanwhile the marketing costs at the level zero (0) marketing channel is Rp. 392/kg, at the level two (2) type 1 marketing channel is Rp. 3.043/kg, and at the level two (2) type 2 marketing channel is Rp. 2,487/kg. The total marketing margin is at level two (2) marketing channel with Rp. 67,500/kg and Rp. 36,700/kg. And the highest farmer's share is at the zero level marketing channel (0) which is equal to 100% and is the most efficient marketing channel. \nKeywords: Marketing Channels, Costs, Margins, Farmer's Share, Kuala Samboja","PeriodicalId":213088,"journal":{"name":"Jurnal Pembangunan Perikanan dan Agribisnis","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2022-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Jurnal Pembangunan Perikanan dan Agribisnis","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.30872/jppa.v8i1.28","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 0

摘要

本研究旨在确定Kutai Kartanegara县Samboja街道的Kuala Samboja村的白对虾(Litopenaeus vannamei)的营销渠道、成本、利润和农民份额。研究是在Kutai Kartanegara县Samboja街道的Kuala Samboja村进行的。研究中使用的样本是15名渔民和2名凡美对虾(Litopenaeus vannmei)贸易商。抽样方法为目的抽样和滚雪球抽样。结果表明:凡纳滨对虾(Litopenaeus vannamei)有2种营销渠道，即0级(0)营销渠道和2类(2)营销渠道;同时，第0(0)级营销渠道的营销成本为Rp. 392/kg，第2(2)级营销渠道的营销成本为Rp. 3.043/kg，第2(2)级营销渠道的营销成本为Rp. 2487 /kg。总营销利润率为二级(2)营销渠道，分别为67500卢比/公斤和36700卢比/公斤。而最高的农民份额是在零级营销渠道(0)，等于100%，是最有效的营销渠道。关键词:营销渠道，成本，利润，农民份额，吉隆坡Samboja

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

ANALISIS PEMASARAN UDANG PUTIH (Litopenaeus vannamei) DI KELURAHAN KUALA SAMBOJA KECAMATAN SAMBOJA KABUPATEN KUTAI KARTANEGARA

This research was aimed to determine the marketing channels, costs, margins, and farmer's share of white shrimp (Litopenaeus vannamei) in Kuala Samboja Village, Samboja Sub-district, Kutai Kartanegara Regency. The research was conducted in Kuala Samboja Village, Samboja Sub-district, Kutai Kartanegara Regency. The samples used in the study were 15 fishermen and 2 white shrimp (Litopenaeus vannmei) traders. The sampling method used was purposive sampling and snowball sampling. The results showed that: there are 2 marketing channels for white shrimp (Litopenaeus vannamei), namely the level zero (0) marketing channel and the level two (2) marketing channel with 2 types; meanwhile the marketing costs at the level zero (0) marketing channel is Rp. 392/kg, at the level two (2) type 1 marketing channel is Rp. 3.043/kg, and at the level two (2) type 2 marketing channel is Rp. 2,487/kg. The total marketing margin is at level two (2) marketing channel with Rp. 67,500/kg and Rp. 36,700/kg. And the highest farmer's share is at the zero level marketing channel (0) which is equal to 100% and is the most efficient marketing channel. Keywords: Marketing Channels, Costs, Margins, Farmer's Share, Kuala Samboja

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Jurnal Pembangunan Perikanan dan Agribisnis

自引率

0.00%

发文量