对购买利益的品牌倡导分析

Lingga Yuliana
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引用次数: 0

摘要

消费者对购物的高度参与为当地企业主提供了销售符合消费者需求的产品的机会。本研究采用有目的抽样和描述性定量方法。参与调查的人数是2017年至今开始购买Valencia by Enrica产品的营销爱好者和消费者两人。分析网络过程是本研究中使用的分析工具。在品牌倡导的综合值、限制值、聚类归一化上,节点“尝试新产品意向”成为和、0.639752、0.538738、0.63975的顶节点。在购买兴趣聚类归一化中,优先兴趣节点在0.57344处成为最优节点。Valencia by Enrica品牌宣传的努力有望通过创新和高品质的产品吸引买家,从而影响消费者购买鞋类的兴趣。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
ANALISIS ADVOKASI MEREK TERHADAP MINAT PEMBELIAN
Abstract The high level of consumer engagement for shopping is a chance for local business owners to sell products that are in line with consumer demand. Purposive sampling is employed in this research together with a descriptive quantitative methodology. The number of respondents involved are two people who are marketing enthusiasts and consumers of Valencia by Enrica products who have started buying products since 2017 until now. The Analytic Network Process was the analytical tool utilized in this research.The node Intention to try a new product became the top node of and 0.639752, 0.538738, and 0.63975 based on the Synthesis Value, Limiting Value, and Normalized by Cluster on Brand Advocacy. The Preferential Interest Node becomes the best node in Normalized by Cluster on Purchase Interest at 0.57344. Valencia by Enrica brand advocacy endeavors are expected to have an influence on consumer interest in purchasing footwear by attracting buyers with innovative and high-quality goods.
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