{"title":"教育在打破网络营销与网络欺诈之间联系中的作用","authors":"Francesco Sofo, Michelle Sofo","doi":"10.4018/IJOM.2016070101","DOIUrl":null,"url":null,"abstract":"The world of marketing has changed through the incorporation of electronic means through which new customers and new markets can be reached. As a result, the world of trade and commerce has been revolutionized, revealing new and sometimes less scrupulous ways of dealing in an online marketplace. The article provides three Australian examples each featuring a nexus between e-marketing and fraudulent online transactions in order to gain a deeper appreciation of the darker side that exists to e-marketing. It also explores education and adult learning as means of raising awareness and skills in dealing with harmful e-marketing practices found in occurrences such as Internet fraud.","PeriodicalId":308658,"journal":{"name":"Int. J. Online Mark.","volume":"86 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2016-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"The Role of Education in Breaking the Nexus between e-Marketing and Online Fraud\",\"authors\":\"Francesco Sofo, Michelle Sofo\",\"doi\":\"10.4018/IJOM.2016070101\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The world of marketing has changed through the incorporation of electronic means through which new customers and new markets can be reached. As a result, the world of trade and commerce has been revolutionized, revealing new and sometimes less scrupulous ways of dealing in an online marketplace. The article provides three Australian examples each featuring a nexus between e-marketing and fraudulent online transactions in order to gain a deeper appreciation of the darker side that exists to e-marketing. It also explores education and adult learning as means of raising awareness and skills in dealing with harmful e-marketing practices found in occurrences such as Internet fraud.\",\"PeriodicalId\":308658,\"journal\":{\"name\":\"Int. J. Online Mark.\",\"volume\":\"86 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2016-07-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Int. J. Online Mark.\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.4018/IJOM.2016070101\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Int. J. Online Mark.","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4018/IJOM.2016070101","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The Role of Education in Breaking the Nexus between e-Marketing and Online Fraud
The world of marketing has changed through the incorporation of electronic means through which new customers and new markets can be reached. As a result, the world of trade and commerce has been revolutionized, revealing new and sometimes less scrupulous ways of dealing in an online marketplace. The article provides three Australian examples each featuring a nexus between e-marketing and fraudulent online transactions in order to gain a deeper appreciation of the darker side that exists to e-marketing. It also explores education and adult learning as means of raising awareness and skills in dealing with harmful e-marketing practices found in occurrences such as Internet fraud.
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