ФОРМУВАННЯ ФІНАНСОВО ПЕРСПЕКТИВНОЇ ІДЕЇ: БІРЖОВЕ ПІДПРИЄМНИЦТВО

Over the past two decades, the exchange environment has changed significantly, digitized, become more flexible and moved to other platforms. Technological, low-cost trading platforms contributed to intensifying competition between traditional exchanges. Conventional cooperative exchanges had neither the structural flexibility nor the financial agility to actively compete with new trading platforms. Digitization of exchanges leads to the emergence of new regulatory problems; therefore it is important that regulators and exchange management clearly understand the process of forming a financially promising idea and exchange position, are able to assess new risks and effectively solve them. The purpose of the study is to develop an approach to determining the value of the process of initiation, categorization and implementation of financially promising ideas and projects from the point of view of service on exchange platforms and its introduction as an evaluation of stock market instruments. Scientific publications and monographic editions, magazine articles and materials of scientific and practical conferences became the methodological basis of the research. Content analysis of scientific periodicals was used during the research; comparative critical analysis of existing approaches and methods of analysis of financial stability and tax burden; analysis of economic activity of enterprises in the aerospace industry; statistical methods of analysis. The main hypothesis of the study was the assumption of the possibility of forming an approach to determining the meaning of the process of initiation, categorization and implementation of financially promising ideas and projects from the point of view of service on exchange platforms and introduction as stock market tools. Presenting main material. The article examines the main aspects of the formation of an approach to determining the meaning of the process of initiation, categorization and implementation of financially promising ideas on stock exchanges. It is emphasized that financial ecology has significantly affected the exchange environment, forcing exchanges to review their roles and change the policy of their strategies regarding the formation of financially promising ideas. The stock exchange is presented as a commercial organization that produces a single product – price. The originality and practical significance is defined in the development of a methodical approach to determining the value of the process of initiation, categorization and implementation of financially promising ideas and projects from the point of view of service on exchange platforms and its introduction as an evaluation of stock market instruments. Conclusions and prospects for further research. The study analyzed the transformation of the stock exchange from the market model to the enterprise model. The role of the main functions of the stock exchange was reviewed and an analysis of the formation of an approach to determining the meaning of the process of initiation, categorization and implementation of financially promising ideas and projects from the point of view of service on stock exchange platforms and its introduction as an evaluation of stock market instruments was carried out