Sentiment Analysis of Digital Wallets and UPI Systems in India Post Demonetization Using IBM Watson

The digital payment landscape is sprouting in the country at a dizzying step. After the demonetization, complete turnaround in the payment landscape has been observed. The technology revolution and government initiative of cashless economy, followed by demonetization saga has enabled the evolution of multiple non-banking players in the payment space. While these e-wallets have made substantial grounds in the Indian economy system, it becomes eminent to analyze the customers' perception towards these e-wallets. In this paper authors attempt to analyze the sentiments of digital wallet users in India over different payment applications. The authors analyses sentiments by using the IBM Watson software tools in various social networks by taking different payment system into consideration. The authors analyzed the documents, forums, tweets and other sources where the users shared their feedback for the wallets from 8th November 2016 to 7thNovember 2017. This study brings various interesting insights about India's readiness to adopt change for digital payment options and sentiments of the users for the same.