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引用次数: 7
摘要
我们将ott (Over-the-Tops, ott)、Netflix和亚马逊Prime Video (Amazon Prime Video, APV)与五大创新成功因素进行了比较。首先，Netflix提供了比APV更好的个性化服务，因为APV有协同过滤算法来推荐安全的投注，而不是客户真正想要的投注。其次，APV的用户界面不够成熟，无法锁定用户，即使它拥有比Netflix更多的内容和更优惠的价格，但在价格上涨的情况下仍能留住忠实用户。第三，Netflix有简单的三层订阅模式，而APV有复杂的定价模式，包括年和月、APV和Prime Video (AV)应用、亚马逊订阅和亚马逊Prime Channels (apc)的额外付费。第四，亚马逊的合作伙伴比Netflix少，尤其是在本地电视剧方面。相反，亚马逊有包括体育内容在内的电视直播频道合作。最后，两者在其组织中都具有良好的战略和操作敏捷性。
A Comparative Study on Over-The-Tops, Netflix & Amazon Prime Video: Based on the Success Factors of Innovation
We compare Over-the-Tops (OTTs), Netflix and Amazon Prime Video (APV) with five success factors of innovation. Firstly, Netflix offers better personalized service than APV, because APV has collaborative filtering algorithms to recommend safe bets, not the customers really want. Secondly, APV’ user interface is undercooked to lock the members in, even if it has more content and better price offer than Netflix retaining its loyal customers despite the price increase. Thirdly, Netflix has simple subscription model with three tiering, but APV has complicated pricing model having annual and monthly, APV and Prime Video (AV) app, Amazon subscription and extra payment of Amazon Prime Channels (APCs). Fourthly, Amazon has fewer partnership than Netflix especially when it comes to local TV series. Instead, Amazon has live TV channel collaboration including sports content. Lastly, both have strategic and operational agility in their organization well.
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