Analisis faktor pendukung knowledge sharing menggunakan Whatsapp dan Line group saat pandemi Covid-19

Knowledge sharing is formed when every member in the organization shares knowledge together to express opinions, ideas, criticisms and comments to other members. Gunadarma University is one of the universities that has implemented cloud meeting and UGTV collaborative learning during the Covid-19 pandemic, resulting in an increase in knowledge sharing using Whatsapp and Line. This study aims to analyze the supporting factors for knowledge sharing in the Gunadarma University student community using Whatsapp media and Line groups during the Covid-19 pandemic. The methodology of this research is quantitative using Structural Equation Modeling (SEM), AMOS and Computer Mediated Communication Theory to analyze the data collected using questionnaire with Likert scale of 1-5 to Gunadarma University students. The study population was students of the Faculty of Communication, Gunadarma University and the research sample was 741 respondents consisting of men and women aged 18-24 years. The sampling technique is purposive sampling with the criteria of Gunadarma University students who routinely did knowledg sharing.. The results show that social interactions occur and outcome expectations affect knowledge sharing to fulfill their need for knowledge, and the usefulness of community influences the intention to share knowledge continuously. Meanwhile, social interaction does not affect the usefulness of students and knowledge sharing does not affect the intention to share knowledge on an ongoing basis. The distance restrictions imposed by the government as a result of the Covid-19 Pandemic have made WhatsApp groups and Line groups important and useful in seeking and sharing knowledge among students.