个人数据保护背景下的医疗保险数字化转型

PROTECTION OF THE PERSONAL DATA AND THE DIGITALIZATION - CHALLENGES AND PERSPECTIVES 2021 CONFERENCE PROCEEDINGS Pub Date : 2021-12-15 DOI:10.36997/ppdd2021.180

Tonina Yaneva

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引用次数: 0

摘要

数字化转型是可持续发展的最重要决定因素之一。为了应对消费者日益增长的要求，保险公司面临的挑战是，如何根据当前和潜在客户的个人数据保护立法的要求，在其业务中适应数字创新，同时保持良好的形象和高度的信任。

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DIGITAL TRANSFORMATION OF HEALTH INSURANCE IN THE CONTEXT OF PERSONAL DATA PROTECTION

The digital transformation is one of the most important determinants of sustainable development. In response to the increased consumers' requirements, the insurers face the challenge to adapt digital innovations in their activity in accordance with the requirements of current and potential customers' personal data protection legislation and at the same time to maintain a good image and high trust among them.

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PROTECTION OF THE PERSONAL DATA AND THE DIGITALIZATION - CHALLENGES AND PERSPECTIVES 2021 CONFERENCE PROCEEDINGS

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