Investigation of The Influence of Sharia Principles Implementation on Business Development and Customer Loyalty

This study aims to examine and analyse the influence of the Implementation of Sharia Principles on Business Development, Application of Sharia Principles on Customer Loyalty, and Sharia Business Development on Customer Loyalty. This research was conducted in Pekanbaru City which is the capital of Riau Province. Riau Province is the closest province to Malaysia and Singapore which is incorporated in Growth Triangle. The number of samples in this study consists of 60 SMEs in which the business is focused on food business with Purposive sample technique. Data analysis was conducted by using Partial Least Square. The results showed that the implementation of Sharia Principles has an effect on encouraging the increase of Business Development, and the Implementation of Sharia Principles do not influence the increase of Customer Loyalty, and the Sharia Business Development influenced the increase of Customer Loyalty.