Customer loyalty model: a custom product perspective, innovation adaption, brand image, lifestyle, and trust in the interior furniture industry

Custom Interior Furniture is a product made and produced based on consumers' demands. It has become a new phenomenon where customers are now more interested in a product representing owners' hopes and desires.  It indeed cannot be separated from the patterns and lifestyles of people who are increasingly open in accepting the development of information technology, where access to information about interior design furniture is straightforward to obtain. Therefore, it makes a new trend rapidly influencing the paradigm of modern society today about interior design, especially custom interior furniture products. This study uses a Literature Review approach which reviews and discusses a series of Custom Products with references from existing articles. The selected variables are Custom Products, Innovation Adaption, Brand Image, Life Style, Trust, and Customer Loyalty.