The Interface of B&R Digital Media Cultural Products: From the Perspective of User Cognition

This study based on the theory of communication, information science, cognitive psychology, and other disciplines relevant theory, to explore the visual presentation for B&R digital media cultural products and discusses the role and significance of the cross-culture communication. This study suggests that visualization as interactive technology, through visual cognition, promote users of information culture in the perception, cognition and analysis using, should pay more attention to the user as the center.