Y. Grushka-Cockayne, K. C. Lichtendahl, Andrew Green, Temple Fennell
{"title":"开业赌场杰克","authors":"Y. Grushka-Cockayne, K. C. Lichtendahl, Andrew Green, Temple Fennell","doi":"10.2139/ssrn.2975179","DOIUrl":null,"url":null,"abstract":"Temple Fennell, CEO of ATO Pictures, recalled the distribution of ATO's first U.S. film, Casino Jack, starring Kevin Spacey. He reflected on the red carpet thrills during the opening week in December 2010, and the excitement surrounding Spacey's Golden Globe nomination. At the same time, he was reminded of the challenging decisions he and his team had had to make regarding the film's advertising and distribution. \n \nExcerpt \n \nUVA-QA-0827 \n \nRev. Aug. 7, 2015 \n \nOpening Casino Jack \n \nTemple Fennell, CEO of ATO Pictures, recalled the distribution of ATO's first U.S. film, Casino Jack, starring Kevin Spacey. He reflected on the red carpet thrills during the opening week in December 2010, and the excitement surrounding Spacey's Golden Globe nomination. At the same time, he was reminded of the challenging decisions he and his team had had to make regarding the film's advertising and distribution. \n \nFennell could have advertised nationally prior to the film's release, or he could have waited to see the audience and critic reactions before committing significant advertising dollars. The first option required a wider release of the film. The second option limited the initial release to a small number of screens. While Fennell had been sure there was no magic formula for box office success, he had believed that the historical data from hundreds of mostly independent films would provide insight into the options for ATO's next film. \n \nATO Pictures and Casino Jack \n \n. . .","PeriodicalId":390041,"journal":{"name":"Darden Case Collection","volume":"26 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2017-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Opening Casino Jack\",\"authors\":\"Y. Grushka-Cockayne, K. C. Lichtendahl, Andrew Green, Temple Fennell\",\"doi\":\"10.2139/ssrn.2975179\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Temple Fennell, CEO of ATO Pictures, recalled the distribution of ATO's first U.S. film, Casino Jack, starring Kevin Spacey. He reflected on the red carpet thrills during the opening week in December 2010, and the excitement surrounding Spacey's Golden Globe nomination. At the same time, he was reminded of the challenging decisions he and his team had had to make regarding the film's advertising and distribution. \\n \\nExcerpt \\n \\nUVA-QA-0827 \\n \\nRev. Aug. 7, 2015 \\n \\nOpening Casino Jack \\n \\nTemple Fennell, CEO of ATO Pictures, recalled the distribution of ATO's first U.S. film, Casino Jack, starring Kevin Spacey. He reflected on the red carpet thrills during the opening week in December 2010, and the excitement surrounding Spacey's Golden Globe nomination. At the same time, he was reminded of the challenging decisions he and his team had had to make regarding the film's advertising and distribution. \\n \\nFennell could have advertised nationally prior to the film's release, or he could have waited to see the audience and critic reactions before committing significant advertising dollars. The first option required a wider release of the film. The second option limited the initial release to a small number of screens. While Fennell had been sure there was no magic formula for box office success, he had believed that the historical data from hundreds of mostly independent films would provide insight into the options for ATO's next film. \\n \\nATO Pictures and Casino Jack \\n \\n. . .\",\"PeriodicalId\":390041,\"journal\":{\"name\":\"Darden Case Collection\",\"volume\":\"26 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2017-06-02\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Darden Case Collection\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2139/ssrn.2975179\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Darden Case Collection","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.2975179","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
ATO影业的首席执行官坦普尔·芬内尔回忆起ATO第一部美国电影《赌场杰克》的发行情况，该片由凯文·史派西主演。他回忆了2010年12月上映第一周走红毯时的激动心情，以及史派西获得金球奖提名时的激动心情。与此同时，他想起了他和他的团队在电影的广告和发行方面不得不做出的具有挑战性的决定。ATO影业的首席执行官杰克·坦普尔·芬内尔回忆起ATO第一部美国电影《赌场杰克》的发行情况，该片由凯文·史派西主演。他回忆了2010年12月上映第一周走红毯时的激动心情，以及史派西获得金球奖提名时的激动心情。与此同时，他想起了他和他的团队在电影的广告和发行方面不得不做出的具有挑战性的决定。芬内尔可以在电影上映前在全国范围内做广告，或者他可以等着看观众和影评人的反应再投入大量的广告资金。第一个选择需要在更大范围内发行这部电影。第二种选择是将初始版本限制在少量屏幕上。虽然芬内尔确信票房成功没有神奇的公式，但他相信，来自数百部主要是独立电影的历史数据，将为ATO的下一部电影的选择提供洞见。ATO Pictures and Casino Jack…
Temple Fennell, CEO of ATO Pictures, recalled the distribution of ATO's first U.S. film, Casino Jack, starring Kevin Spacey. He reflected on the red carpet thrills during the opening week in December 2010, and the excitement surrounding Spacey's Golden Globe nomination. At the same time, he was reminded of the challenging decisions he and his team had had to make regarding the film's advertising and distribution.
Excerpt
UVA-QA-0827
Rev. Aug. 7, 2015
Opening Casino Jack
Temple Fennell, CEO of ATO Pictures, recalled the distribution of ATO's first U.S. film, Casino Jack, starring Kevin Spacey. He reflected on the red carpet thrills during the opening week in December 2010, and the excitement surrounding Spacey's Golden Globe nomination. At the same time, he was reminded of the challenging decisions he and his team had had to make regarding the film's advertising and distribution.
Fennell could have advertised nationally prior to the film's release, or he could have waited to see the audience and critic reactions before committing significant advertising dollars. The first option required a wider release of the film. The second option limited the initial release to a small number of screens. While Fennell had been sure there was no magic formula for box office success, he had believed that the historical data from hundreds of mostly independent films would provide insight into the options for ATO's next film.
ATO Pictures and Casino Jack
. . .
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
