E-social Entrepreneurship and Social Innovation: The Case of On-Line Giving Markets

In this paper the authors mainly aim at describing some organizational features of a particular kind of social enterprises that have emerged since the development of web 2.0: peer to peer charities and e-social banking. They will define first the traditional social enterprise and how this phenomenon has evolved in recent years. Then they will explain how the philosophy of Web 2.0 offers new opportunities for the development and growth of these social initiatives. Thirdly, they will detail their main features obtained from the study of twelve inititatives – the most relevant at present – which they have called 2.0 social enterprises (peer to peer charities and e-social banking). The authors will finally offer some reflection on main dilemmas and challenges that could be faced in a short term future.