THE SERVICE DESIGN CONCEPTUAL STRUCTURE OF TAIWAN'S CREATIVE LIFESTYLE INDUSTRIES

: In the rapidly changing industrial environment, creative lifestyle industries (CLIs) have attained sustainable devlopment through continuous service innovation. Therefore, introducing service design (SD) has become a vital principle of service innovation for CLIs. The objectives of this study were as follows: (a) Develop the SD conceptual structure of CLIs, and (b) establish primary evaluation criteria and evaluation sub-criteria for the SD of CLIs through case studies. According to the research findings, the SD conceptual structure of CLIs comprises the following four dimensions: (a) exploration, (b) creation, (c) prototype, and (d) delivery. The primary evaluation criteria comprised 16 items, including business theory, service system, education activities, style asthetics, and experience clues. These 16 primary evaluation criteria were further classified into 70 evaluation sub-criteria. Abstract: In the rapidly changing industrial environment, creative lifestyle industries (CLIs) have attained sustainable devlopment through continuous service innovation. Therefore, introducing service design (SD) has become a vital principle of service innovation for CLIs. The objectives of this study were as follows: (a) Develop the SD conceptual structure of CLIs, and (b) establish primary evaluation criteria and evaluation sub-criteria for the SD of CLIs through case studies. According to the research findings, the SD conceptual structure of CLIs comprises the following four dimensions: (a) exploration, (b) creation, (c) prototype, and (d) delivery. The primary evaluation criteria comprised 16 items, including business theory, service system, education activities, style asthetics, and experience clues. These 16 primary evaluation criteria were further classified into 70 evaluation sub-criteria.