A Double-Objectives Location Model of Terminal Service Station under Joint Distribution in Urban Delivery

With the rapid development of express logistics industry, the demand of logistics is extremely scattered in China, and joint distribution may become an effective way to solve this problem. At the same time, data shows that problems often occur at the terminal process in urban distribution, which gradually arouse the industries' attention. The construction of public service station in terminal distribution can effectively ensure the stable operation of terminal distribution network. However, at present, domestic and foreign scholars have less research on the location of the terminal service station of joint distribution, and seldom consider the personalized time demand of the terminal customers. Therefore, this paper sets up a double-objectives terminal public service station location model which integrates the personalized customer satisfaction and total cost, and makes a specific empirical analysis to verify the feasibility of the model, which may provide decision-making basis the joint distribution alliance when locating its terminal service stations.