Animation as a fundamental element of the touristic offer

Lately, animation has become a fundamental element of the touristic offer, being the basis of the touristic motivation, the one that determine the consumers-tourists to travel. Active people, stressed by their professional activity, want to stand out during their holidays or touristic trips. Thus, a very large number of tourists seek to organize their vacation as actively as possible, considering accordingly various types of entertainment. Based on the above, this article was developed to highlight the need to complement the touristic offer with a set of activities, which take the form of touristic animation, so that to increase the attractiveness of the touristic product, marketed by tourism agencies: tour operators and travel retail agencies. This study deals with a research topic with theoretical and practical aspects, presenting the types of animation, their purpose and their principles as well.