{"title":"会展旅游:营销信息支持分析","authors":"Elena Karcevskaia, Marina Svetogor","doi":"10.53486/icspm2022.37","DOIUrl":null,"url":null,"abstract":"This study analyzes the information support of MICE tourism, an area of the business tourism industry related to the organization and holding of various corporate events. The analysis of the content of the website of travel agencies was carried out by an expert method in commercial and PR areas. The results of the analysis can be used to develop a strategy for the development of enterprises in the MICE tourism industry.","PeriodicalId":375995,"journal":{"name":"Strategii si politici de management in economia contemporana","volume":"51 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"MICE tourism: marketing analysis of information support\",\"authors\":\"Elena Karcevskaia, Marina Svetogor\",\"doi\":\"10.53486/icspm2022.37\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study analyzes the information support of MICE tourism, an area of the business tourism industry related to the organization and holding of various corporate events. The analysis of the content of the website of travel agencies was carried out by an expert method in commercial and PR areas. The results of the analysis can be used to develop a strategy for the development of enterprises in the MICE tourism industry.\",\"PeriodicalId\":375995,\"journal\":{\"name\":\"Strategii si politici de management in economia contemporana\",\"volume\":\"51 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-03-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Strategii si politici de management in economia contemporana\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.53486/icspm2022.37\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Strategii si politici de management in economia contemporana","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.53486/icspm2022.37","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
MICE tourism: marketing analysis of information support
This study analyzes the information support of MICE tourism, an area of the business tourism industry related to the organization and holding of various corporate events. The analysis of the content of the website of travel agencies was carried out by an expert method in commercial and PR areas. The results of the analysis can be used to develop a strategy for the development of enterprises in the MICE tourism industry.
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