{"title":"在全球背景下管理品牌形象","authors":"Kirti Dutta","doi":"10.1007/978-981-13-1727-9_12","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":106614,"journal":{"name":"The Globalization Conundrum—Dark Clouds behind the Silver Lining","volume":"59 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Managing Brand Image in a Global Context\",\"authors\":\"Kirti Dutta\",\"doi\":\"10.1007/978-981-13-1727-9_12\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":106614,\"journal\":{\"name\":\"The Globalization Conundrum—Dark Clouds behind the Silver Lining\",\"volume\":\"59 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2018-09-11\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"The Globalization Conundrum—Dark Clouds behind the Silver Lining\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1007/978-981-13-1727-9_12\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"The Globalization Conundrum—Dark Clouds behind the Silver Lining","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1007/978-981-13-1727-9_12","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0