Research on the Influencing Factors of the Willingness to Share Knowledge in WeChat Moments

Social networks are important platforms for people in modern society to share information knowledge ,one of which is WeChat Moments. Investigating the influencing factors affecting users' willingness to share knowledge is of great significance both for the dissemination of knowledge and for exploring the characteristics of user behavior. Based on rational behavior theory and attitude theory, this paper uses 199 WeChat users as samples to explore the influencing factors of users' knowledge sharing willingness through structural equation modeling. The research results show that information sources, information characteristics and information quality are important factors affecting users' willingness to share. 微信朋友圈知识共享意愿影响因素研究 谢鸿婷,朱娟 九江学院信息学院,九江,江西,中国 九江学院信息学院,九江,江西,中国 3050566385@qq.com,zhujuan@whu.edu.cn 朱娟 关键词:微信朋友圈;理性行为理论;结构方程模型;知识共享意愿 中文摘要:社交网络是现代社会人们分享信息知识的重要平台,微信朋友圈更是个中翘楚, 探究影响用户知识共享意愿的因素,不论是在知识的传播方面还是在用户行为特征方面都独 具意义。本文在探究用户知识共享意愿时,以 199 位微信用户为样本基于理性行为理论和态度 理论,通过结构方程模型的方法来探讨。研究结果得信息来源,信息特征以及信息质量都对用 户知识共享意愿有重要影响。 1. 引言 随着互联网的不断发展,越来越多的人利用互联网的便利进行各类社交活动,基于这样 的背景,各类服务互联网用户的沟通交流平台应运而生。随着移动终端的发展,许多诸如微 信朋友圈的虚拟社区由于不受时间和空间的限制、可以自由的传递信息的优势,更是成为人 4th International Conference on Humanities Science and Society Development (ICHSSD 2019) Copyright © 2019, the Authors. Published by Atlantis Press. This is an open access article under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/). Advances in Social Science, Education and Humanities Research, volume 328