Differences in the rookie animation elements between Taiwan and Japan: a case study of college student groups with different lifestyles

Using 10 rookie animated works from Taiwan and Japan, this study understands the differences in the rookie animated works from perspective college students in Taiwan who are fond of animation. In terms of lifestyle, this study adopts factory analysis to downsize the components from the original 16 AIO questions into 4 components, including planning, fashion, learning and animation; In addition, this study adopts K-mean clustering to divide the respondents into four groups, including cool boys, indoor boys, bookworm and fashionable boys. The evaluation of animation elements consisted of seven items, including story, style, character, scenario, dynamics, storyboard and sound which are then subjected to multiple-variable statistical analysis. The results tell us that there are statistically significant differences in four items aside from styles, such as story, character, dynamics and storyboard. The statistical results show that respondents with different lifestyles generate a different evaluation of animation elements.