地方文化资源观对旅游意向的影响。北苏门答腊岛的实证研究

Proceedings of the 4th International Conference on Innovation in Education, Science and Culture, ICIESC 2022, 11 October 2022, Medan, Indonesia Pub Date : 1900-01-01 DOI:10.4108/eai.11-10-2022.2325234

T. Teviana, Diana Hasyim, Syahrizal Chalil, Zulkarnain Siregar

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摘要

．本研究旨在确定当地文化和资源观如何影响访问意愿。本研究采用SEM-PLS进行分析，数据通过在线调查问卷收集，n = 162。通过分析可知，当地文化对游客的旅游意愿有显著影响。关于资源基础观，我们也知道它会显著影响访问意愿。从本研究的结果可以得出结论，到访棉兰市的游客喜欢他们所拥有的当地文化，因此他们打算来棉兰市。此外，游客还可以享受到自己文化的独特性，拥有的标准使其成为棉兰市旅游区的优势。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The Effect of Local Culture and Resources Based View on Intention to Visit. An Empirical Study in North Sumatra

. This study aims to determine how the local culture and resources-based view affect the intention to visit. The analysis in this study used SEM-PLS, and data was collected through an online survey questionnaire, with n = 162. Based on the analysis, it is known that local culture significantly affects the intention to visit. Regarding the resources-based view, it is also known to significantly affect the intention to visit. From the findings of this study, it can be concluded that visitors who visit the city of Medan enjoy the local culture they have, so they intend to come to Medan City. Furthermore, visitors enjoy the uniqueness of the owned culture, where the criteria that are owned make it an advantage for tourist areas in Medan city.

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Proceedings of the 4th International Conference on Innovation in Education, Science and Culture, ICIESC 2022, 11 October 2022, Medan, Indonesia

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