扩展UTAUT2在移动支付采用和实际使用行为中的作用——基于越南疫情期间的实证研究

Duc Dang Thi Viet, Luan Nguyen Thanh, Anh Nguyen Duc Hoai
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引用次数: 5

摘要

本文的目的是使用扩展的技术接受和使用统一理论(UTAUT2)来研究COVID-19期间越南对移动货币的行为意愿的前因,以及信任对行为意愿和金融包容性的中介作用。数据通过在线自填问卷收集,并使用SmartPLS 3.3.3进行分析。为了确定外生结构的相关性和绩效,使用了重要性绩效的矩阵分析。研究结果表明,使用移动货币的行为欲望主要受到意识、结构保证、习惯和绩效期望的驱动。移动货币的行为意愿会对其采用产生实质性影响,信任不会在行为意愿和普惠金融之间起到中介作用。扩展后的UTAUT2首次用于分析越南的移动货币。此外,新研究为用户普惠金融提供了比以往研究更全面的解释。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Extending UTAUT2 in Mobile money adoption and actual use behavior: An empirical research in Vietnam during the Covid-19
The goal of this article is to examine the antecedents of behavioral intention toward mobile money, as well as the mediating role of trust on behavioral intention and financial inclusion in Vietnam during the COVID-19 period, using an expanded unified theory of technology acceptance and use (UTAUT2). The data were collected by an online self-administered questionnaire and analyzed using SmartPLS 3.3.3. To determine the exogenous constructs’ relevance and performance, a matrix analysis of importanceperformancewas used. The findings indicate that behavioral desire to use mobile money is primarily driven by awareness, structural assurance, habit, and performance expectation. The behavioral intention of mobile money will substantially influence its adoption, and trust will not act as a mediator between behavioral intention and financial inclusion. The extended UTAUT2 was used for the first time to analyze mobile money in Vietnam. Additionally, the new research provides a more comprehensive explanation for users’ financial inclusion than past research provided.
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