分销商选择决策中的多属性效用理论(死亡)方法(方法多属性效用理论(Maut) Dalam Keputusan Pemilihan Distributor Barang)

Ritna Wahyuni, Sarjon Defit, G. W. Nurcahyo
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摘要

分销商是将产品从工厂分销到零售商的中介。而货物分销商是将货物从工厂分发到需要这些货物的商店。不正确的分销商选择会干扰商店的销售过程。要提高商店的质量和质量,就需要最好的商品经销商。这项研究的目的是确定商品的最佳经销商。采用多属性效用理论(Multi - Attribute Utility Theory, MAUT)对巴东鲁尔巽他便利店的经销商数据进行分析。本研究处理的数据由多用途商店选择的一些经销商数据组成。从一些分销商的数据来看,决策支持系统在分销商的选择中是非常必要的,他们的目标是选择合适的替代决策。分销商的选择使用15个分销商数据样本和5个标准数据作为选择分销商的依据,即商品质量,可承受的价格,战略位置,服务响应和给予奖金。测试结果表明,该方法对正确分布者的准确率为86.67%,符合UI数据的实现。因此,本研究对于选择最佳经销商是非常合适的。从测试结果中,通过对最佳经销商的权重为11.50,得到了5家最佳经销商,所以全能店制定的标准可以作为选择商品经销商的参考。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Multi Attribute Utility Theory (Death) Method In The Decision Of The Distributor Distributor Selection (Metode Multi Attribute Utility Theory (Maut) Dalam Keputusan Pemilihan Distributor Barang)
Distributors are intermediaries who distribute products from factories to retailers. While the distributor of goods is the distributor of goods from factories to shops that need these goods. Incorrect selection of distributors can interfere with the sales process at the store. To improve the quality and quality of a store, it requires the best distributor of goods. This study aims to determine the best distributor of goods. The method used is the Multi Attribute Utility Theory (MAUT) of distributor data at the Padang Luar Sundanese Convenience Store. The data processed in this study consisted of a number of distributor data selected by the Multipurpose Store. From some of the distributor data, the Decision Support System is very necessary in the selection of distributors who aim for the selection of appropriate alternative decisions. The selection of distributors uses 15 samples of distributor data and 5 criteria data that are used as the basis for selecting distributors, namely quality of goods, affordable prices, strategic locations, service responses, and giving bonuses. The results of testing on this method obtained an accuracy rate of 86.67% of the right distributors and in accordance with the realization of the UI data. So this research is very suitable in choosing the best distributor. From the test results, it has got the 5 best distributors by assigning a weight of 11.50 to the best distributor, so the criteria set by the All-Round Shop can be used as a reference in the selection of distributors of goods.
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