态度、主观规范和行为控制对意向决策回购意愿的影响(基于服务公司PT. Global Insight Utama Bali地区的研究)

Rizky Fadilla Prayoga, M. Setiawan, F. Rohman
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引用次数: 3

摘要

通过意向分析感知行为控制对消费者高重复购买决策的影响。140名受访者的样本。使用SEM-PLS进行力学分析。分析表明,态度、主观规范和行为控制对意向有影响。态度、主观规范和行为控制对购买决策有影响。意向对购买决策的影响。态度、主观规范和行为控制通过意向影响购买决策。主观规范和行为控制对购买决策的影响。意向对购买决策的影响。态度、主观规范和行为控制通过意向影响购买决策。主观规范和行为控制对购买决策的影响。意向对购买决策的影响。态度、主观规范和行为控制通过意向影响购买决策。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The effect of attitude, subjective norm and behavioral control on decision repurchase intention via intent (a study on services company PT. Global Insight Utama Bali area)
Analyze the effect of perceived behavioral control to the high repeat purchase decisions by consumers through intention. The sample of 140 respondents. Mechanical analysis using SEM-PLS. The analysis shows that attitudes, subjective norms and behavioral control affect the intention. Attitudes, subjective norms and behavioral control influence on purchase decisions. Intention influence on purchase decisions. Attitudes, subjective norms and behavioral control influence on purchase decisions via Intent. subjective norms and behavioral control influence on purchase decisions. Intention influence on purchase decisions. Attitudes, subjective norms and behavioral control influence on purchase decisions via Intent. subjective norms and behavioral control influence on purchase decisions. Intention influence on purchase decisions. Attitudes, subjective norms and behavioral control influence on purchase decisions via Intent.
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