Innovation design and its verification & validation in the era of the Internet of Things

In the era of cloud computing and the Internet of Things, fast product and service evolution has become a strong competitive advantage. Thus, the business model, business process, and system & software of the target product and service should be designed in an integrative and interactive way to satisfy key business goals (i.e., the creation of customer value and sustainable profit). We refer to this new integrative and interactive design approach that includes the business model, business process, and system & software design as "innovation design." Since business goals may change dynamically due to the speed of product/service evolution, how the innovation design should be verified and validated remains a key question. This paper proposes a new framework for the verification and validation of innovation design.