THE IMPACT OF THE DEVELOPMENT OF DIGITAL HUMAN CAPITAL ON THE LABOR MARKET

The purpose of the study is to establish the features of the formation and impact of digital human capital on the labor market. Scientific novelty - the author's definition of "digital human capital" is proposed, a model for the formation of digital human capital is presented as a component of the total set of the individual's resource potential, the most significant universal competencies in the formation of digital human capital are systematized and the level of their demand in the labor market is assessed. It has been established that digital competencies, in the general set of universal competencies, allow their bearer to perform unique tasks in the modern economic environment, form his competitive position, a high level of income and create the basis for continuous professional and personal growth. The results of the study made it possible to identify problem areas in the use of digital human capital in the modern economic space and to develop proposals to ensure the growth of the efficiency of its formation and development.